In this digital era, Mobile marketing is exploding like dynamite. Reaching customers on a Smartphone or other hand-held device is one of the best strategies for today's marketers. And it isn't just growing; it's booming. So, as a marketer you know it is highly effective in enticing consumers to buy what you have to sell. Marketers in real time use mobile to reach customers quickly. And customers use their smart phones and tablets to communicate, shop, search, travel, play, read, and discover, from dusk to dawn. The proof that mobile usage are surging in popularity isn't just in knowing there are 1.4 billion Smartphones in use around the world; the evidence lies in the latest research on how and why customers and marketers are crazy about their mobile devices. Using of mobile device is the most viable option and the marketers need to make adjustments towards this medium as many of their target customers possess these devices. The extensive use of mobile devi
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