Can YouTube Marketing Take Your Brand to its Next Level?

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YouTube is one of the most popular video sites on the Web today where millions of videos can be uploaded and shared that ranges from movie trailers to amateur videos of cats - and everything in between. YouTube is one of their most popular peripheral properties owned by Google, and is the first large-scale video sharing site on the Web and is available in nearly every country and over fifty different languages. YouTube was created in 2005, with an intention to post and share original video content, but now it also become an archive for storing favorite clips, songs and jokes along with a marketing site for companies to promote their products or services.
YouTube has been acquired by Google in 2005 as there are plenty of great benefits to marketing on YouTube that many businesses don’t fully consider. This channel of Digital Marketing provides an ability to find an enormous and very diverse audience, who happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. It is a huge platform where audience watches more than 3.25 billion hours of video every month, and more than 1 billion video views every single day. That’s a heck of a lot of video.

Advantages of YouTube:


Use the YouTube edit facility to create a movie with music and other features
  1.   Restrict who views your videos with YouTube's privacy option
  2.   Search the archive for your favorite clips
  3.   Catch up with programmers you’ve missed via ‘channels’ like 4oD, Channel 4’s playback channel
  4.   Comment on and rate movies you’ve watched
  5.   Watch a full-length feature film on your computer
  6.   Use YouTube's caption and subtitle facilities, and take advantage of its 3D and high-definition capability

Latest YouTube Updates

  1.   “End Screens” has replaced the feature of Creating annotations
  2.   Mobile users can speed up or slow down videos
  3.   Currently working on a way to seamlessly adapt videos to any screen
  4.   You now need 10,000 views on your channel before you can apply for monetization
  5.   Improved comment moderation tools


Tips for Implementing a YouTube Video Marketing Strategy:


§  Use Keyword Research to find what people are looking for and to optimize your video in the title, description, script, and actual video title for the chosen keyword.
§  Always direct your prospects to your capture page and put the link in the first part of the description.
§  Use Social back-linking like TribePro to increase back-links to your video URL and increase ranking on both YouTube and Google.
§  Times stamp your video with your keyword in the description and YouTube actually adds extra back-links
§  In creating the video, be yourself, be excited, speak with confidence and do it afraid, till you get comfortable!
§  Build commonality, mention your location, smile and greet your audience.
§  Your video must have a purpose, so introduce it, provide content and give the call to action
§  Direct the visitors to the purpose of your YouTube marketing video

Bottom line of YouTube Marketing:


YouTube provides powerful tools where you can create excellent content, share content, build a strong fan base and effectively market your brand. These tools include YouTube Capture, YouTube Video Editor, YouTube Captions, YouTube Analytics and Audio Library etc. It is a prevailing platform where you can gain ultimate success in your business by making the best use of the built-in tools that are available in the website so as to enhance the visual content and gain maximum visibility for your brand. 

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