In this digital era, Mobile marketing is exploding like
dynamite. Reaching customers on a Smartphone or other hand-held device is one
of the best strategies for today's marketers. And it isn't just growing; it's
booming. So, as a marketer you know it is highly effective in enticing
consumers to buy what you have to sell. Marketers in real time use mobile to
reach customers quickly. And customers use their smart phones and tablets to
communicate, shop, search, travel, play, read, and discover, from dusk to dawn.
The proof that mobile usage are surging in popularity isn't
just in knowing there are 1.4 billion Smartphones in use around the world; the
evidence lies in the latest research on how and why customers and marketers are
crazy about their mobile devices. Using of mobile device is the most viable
option and the marketers need to make adjustments towards this medium as many of
their target customers possess these devices. The extensive use of mobile
devices among these customers is a growing and crucial part of today’s market.
It helps the marketers to unlock the potential held in the massive, captive, expanding,
and engaged audience.
Significance of Mobile Marketing to Businesses:
Ø
Social media offers a platform for adverts
Ø
Mobile Advertising Reaches New and Broad
Audiences
Ø
Retailers are Getting Mobile Arrangements
Wrongly
Ø
Mobile Devices are Growing Online Growth
Ø
Google Advice Retailers to Use Mobile Marketing
Ø
It is Personal
Ø
You Have the Chance Of Hitting Them Time and
Again
Ø
It is Getting Costlier With Time
Ø
You Have the Chance Of Hitting Them Time and
Again
Ø
It is Getting Costlier With Time
Ø
Mobile Advertising Opens Up Possibilities and
Virtual Realities
Ø
Mobile Marketing is Large and Has Taken Charge
Ø
Availability of quick services anytime
Ø
Mobile has become an irremovable part of life
Ø
Mobile is not only utilized for E-shopping but
also utilized in physical store
Ø
SMS Marketing
Ø
Mobile search index is primary for Ranking
Ø
Significance of Mobile advertisement
How is this important to your business?
ü
Well, most, if not all, of your customers have
mobile phones.
ü
Most people carry them at all times and are
using them constantly to locate local products, services, and businesses.
ü
Most web surfers now use their mobile phones
simply due to convenience.
ü
Therefore, it is crucial that you partake in
this powerful form of marketing so you can reach directly out to them.
ü
Most people are vaguely familiar with the real
aspects involved in this method of advertising and promotion though it is most
used term in current market.
ü
This is a new breed of marketing; so it is at
least important to understand the different types of Mobile Marketing methods
available to you so you can decide which ones your business could most benefit
from.
What Do Top Marketers
Think About Mobile?
Ø
68% of companies have integrated mobile
marketing into their overall strategy
Ø
79% of marketers believe mobile is essential for
their business
Ø
77% of marketers say mobile generates return on
investment
Ø
71% of marketers believe mobile marketing is
core to their business
Ø
The two most popular ways companies are
optimizing for mobiles are (1) using a simple template that works for all
devices (52%) and (2) creating a mobile responsive email template (39%)
Different types of
Mobile Marketing Strategies:
Mobile marketing is one of the trending marketing techniques
adapted as a future marketing weapon by the marketers for their product or
services. Currently more and more people are using mobile due to which mobile
marketing is in trend as an SEO strategy. The following mentioned are the
popular mobile marketing strategies implemented in Search Engine Optimization:
App-based Marketing via Google AdMob
In-game Mobile Marketing that displays ads
within game as a banner or image pop-up
SMS Marketing
MMS Marketing
Quick Response(QR) Code Marketing aligned with
gamification
Location Based Service Marketing displays mobile
ad to user in a specific location
Push Notification Marketing
Mobile search Google ads built for mobiles
App-based marketing
In-game Mobile Marketing
Location-based Mobile Marketing
Mobile search Ads
Mobile Image Ads
Final thought on
Mobile Marketing:
Mobile
marketing possess an ability to encompass any means of communication for brand
message via a mobile device, either with in-app and mobile web adverts, app
monetization strategies, social channels, push notifications, SMS campaigns….while
digital advertising is limited to side panel ad space or at best native ads,
mobile as a platform enables much more room for marketing creativity. Whether a
whole brand is entirely mobile initial, like app developers and publishers, or
simply obtaining started with mobile in its overall selling strategy.
Comments
Post a Comment