Backlinks – Are You Wasting Time?

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Does Backlinks really mean? Why they are essential to SEO? Why they are important for your online success. Well all the answers for your queries are here!

What are Backlinks?


The term “Backlinks” are the most used words in the world of search engine optimization and are incoming links to a webpage. Till the recent past Backlinks were the major metric for the ranking of a webpage as pages with a lot of Backlinks tended to rank higher on all major search engines, including Google. Backlinks from trustworthy, popular, high-authority sites are considered the most desirable and more valuable because even just being mentioned on a high-quality websites can give your brand a boost, whereas Backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum.
Backlinks also known as “inbound links” or “external links” are considered as “votes” for your website and content by the several search engines, which can improve a site’s rankings in the search results. The Backlinks of your website are the signals to search engines that others vouch for your content. Backlinking text should have good search volume, should be meaningful and should be relevant to linking page content.

Common terms related to Backlinks that you must know are as follows:



  •     Link juice
  •      No follow link
  •      Do follow link
  •      Linking root domains
  •      Low-quality links
  •      Internal links
  •      Anchor text


Importance of Backlinks - Does they really mean?



A Backlink is a hyperlink from an external source which firstly helps to improve your search engine rankings, and secondly provide additional exposure and access to your website from external sources. These are the major element of Search Engine optimization success, it is very important to learn how to build high quality Backlinks. It has notable advantages such as improves your search engine rankings, provides additional exposure and access to your website from external sources, act like votes in that they indicate to the search engines and increases the authentication and reliability of your website, helps your business to prosper through increased brand visibility and enables greater brand reputation and recognition, more traffic, and a competitive edge.
Backlinks basically known as internal links measures the Website or page rank and also affect SEO considerations and calculations. The more Backlinks you have, the higher your website will rank in the related keyword search and this will eventually leads to a lot of traffic since almost all Internet Users search for the information they are looking to via various search engines. Backlinking text should have good search volume, should be meaningful and should be relevant to linking page content.

How to diversify the Anchor text?


      1.       Use primary keywords
2.       Use secondary keywords
3.       Use Tertiary or helper keywords
4.       Use Industry terms
5.       Use Match variations or synonyms
6.       Use stemming words
7.       Use naked URL
8.       Use branded keywords

How to get quality Backlinks?

Earning Backlinks is an essential component of off-site SEO as more earning these Backlinks can have a positive effect on a site's ranking position or search visibility. Backlinks from trustworthy, popular, high-authority sites are considered the most desirable and more valuable because even just being mentioned on a high-quality websites can give your brand a boost, whereas Backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum.
  •   Visit some blogs and websites
  •   Submit your article and site links to social bookmarking websites
  •   Visit free directories which provide free link exchange
  •   Visit forums that belong to your site's niche with good content
  •   Create videos and show your link on videos and submit it in YouTube
  •   Use social media and add your links in your profile
  •   Write awesome articles and submit in Article submission sites
  •     Use broken link building method
  •    Create cornerstone articles (Piller articles)


Basic off Page SEO Techniques to get Backlinks


Backlinks are the major element in SEO that generates high traffic to your website or blog. These are the basic off page techniques through which you can get Backlinks.
  •   Create Good Content
  •   Influencer Outreach
  •   Social Media Engagement
  •   Image Submission
  •   Video Submission
  •   Info graphics Submission
  •   Link Baiting

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