The Real Reason Your Keyword Research Doesn’t Work

Keyword Research is a process of researching, identifying words or phrases that are highly relevant to your product or service based on user search intent and online requirement. It is a core SEO task that involves identifying popular words and phrases that people enter into search engines so as to make in an attempt to figure out what to rank for. It is not just a process of researching how many searches a particular keyword has, it is rather about exploring the many varied ways that people use language to research an idea or topic.

Keyword Research is considered as a core activity because entire website's foundation is built on keywords, so precisely what building blocks you use requires regular re-evaluation and maintenance. It is a process that starts with topic, idea, or head keyword, also called a "seed," which comes from the industry knowledge. By researching the words, people are typing into search engines and according creating content, can drive the right traffic to your site — traffic that is more likely to convert.

Advantages of Keyword Research:

•   To identify our target audience
•   To reach out target customers
•   To develop unique, high quality and relevant content
•   To develop search engine friendly promotion strategy
•   To gain new customers
•   To get insights of new customer trends
•   To determine customer search intent
•   To analyze competitive business scope and offerings
•   To bring ROI to website
•   To improve relevancy to the user search query with our content

Types of Keywords:

1      Navigational Keywords

2.      Informative Keywords

3.      Transactional Keywords

Navigational Keywords: 

These Keywords directly navigates or takes the users to relevant sites as they are more specific in terms of User intention. The conversion ability, CTA and search volume for this navigational keywords are at high and these are usually based on brand name, person name, product name, service name and company name. 

Informative Keywords: 

These Keywords give visitors an option or information or opportunities to take decisions and these are less specific in terms of User intention. The conversion ability for these keywords is lesser compared to that of navigational and transactional keywords, whereas search volume and CTA are medium for these keywords.

Transactional Keywords: 

These keywords are commercial visitor based keywords which quickly converts the visitors in to customers. For example: g-mail creation, Facebook login, Download Digital Marketing resume, Download JNTU hall ticket etc. The conversion ability, user intent, CTA are at high for these keywords followed by low search volume.

Keyword Match Types:

Keyword match types help the users to identify how target customers are typing about their product or service on online. These keyword match types help the users in reaching the target customers by developing the relevant content.

1    1.      Broad Match
2.      Phrase Match
3.      Exact Match
4.      Modified Broad Match
5.      Negative Match

Popular keyword Research Tools:

    Google Keyword Planner Tool
  Ubar Suggest
  Google trends
  Google insights
  Google customer barometers
  Keyword.io
  Long tail.pro

Step-by-step Keyword Research Process:

1   1.      Type in Google: Keyword Planner Tool
2.      Login with g-mail
3.      Account confirmation
4.      Click on save and continue
5.      Choose tools( at top right)
6.      Choose the keyword planner
7.      Enter keyword ideas
8.      Select or download keywords
9.      Finalize the keywords in to primary and secondary (based on your goals)

How to select Keywords:

Selection of keywords depends on various factors that include relevance, search volume, conversion ability and competition (depends). Choose the keyword, if it is relevant followed by high search volume, competition and conversion ability.  

Primary Keywords:

Primary Keywords are business goal based keywords and are more specific in terms of user intention. These are highly conversionable and transactional with less or medium search volume. These keywords are usually in high competition and are highly suitable for generating leads, conversions and sales.

Secondary Keywords:

Secondary Keywords are website goal based keywords with less specific in terms of user intention. These keywords are less conversational, transactional with medium or high search volume. These keywords are in less or medium competition and are highly suitable for getting more traffic on website.