How to Make More Keyword Research by Doing Less

How to Make More Keyword Research by Doing Less? Keyword research is a process of search engine optimization where the professionals use this process to research on the search terms which are technically called as keywords. For this keyword the professional’s wills add suffix and prefixes to generate the "long tail keywords" to target more visitors and to secure high ranking in search engine results.

Keyword suggestion tools are available for this process some are paid and most of them are free version. "Google Keyword Planner" is the preferable tool which is offering thesaurus and alternative keyword suggestions. Usually 20% to 25% keyword ranking is based on long tail keywords. The keyword researcher is used to collect the information to find the best keywords depending upon the SEO goals or on the business goals. After selecting the keyword, the analysis should be done to find out the yield for Return on Investment (ROI).

Process of keyword Research:

A good SEO strategy is vested with the efficiency of keyword research and proper "keyword identification" and segregation. The process is keyword research is explained below.

Identify the keywords:

The fore most thing is we need to identify the list of keywords that are related to your business. This keyword are the words that are generally entered in the search box by the user as the user enters the search query. For doing "keyword research" we can do PPC data and we can do competitor analysis. Google will also suggest data and by considering all these parameters we can find our Seed word.

Expand your list:

Expanding the list includes the all necessary scope of keywords that are useful for doing keyword research. We can use tools like "Google keywords tools" and other tools like word tracker and keyword discovery to enlarge the selected seed words and to find the other relevant keyword search volumes. Keyword ranking will not be stable it may change from time to time. There are multiple number of paid researches for which we can rely on the search results.

Prioritize the list:

After expanding the list of keyword universe, we can select the "appropriate keywords" that are 

helpful in prioritizing among the selected enlarged list. We can choose the important keywords from the prioritized list and can used in targeting during the campaign. The intensity of prioritizing keywords will reflect in generating to drive revenue. The important thing is to focus is the words selected by us will focus on how competitive we are in the industry.

Classify your priority keywords:

After prioritizing the list of selected keywords, we need to classify the keywords according to the business goals while campaigning. The reason behind segmenting of keywords is we can easily measure the keywords performance and we need to concentrate on usage of both brand and "non- brand keywords". We can use additional keywords such as product types, sub brands etc; for better results. Categorization of keywords will help in finding the impact of performance of SEO.

Identify the priority of landing pages:

Once the process of prioritizing the keywords is done we need to identify the landing pages for the mapping of keywords to wards specific pages that are more relevant. These specific pages are the primary target of optimization activities. We can find preferred landing pages as you begin to do your "on-page optimization" as the page may have one to two priority keywords and we can use additional keywords

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Review of keyword list over time:

We need to pay attention towards PPC and Analytics data to find the new "keyword phrases" which may fetch you new opportunities for your business. This is sensibly true in case of both brands and sub brands and for prioritized keywords. It is a quite good practice to review the data frequently to grasp new opportunities that will integrate our SEO campaign.