Why Social Media Optimization is a Game-Changer Digital Marketing channel?

What is Social Media Optimization?

Social Media Optimization is one of the key “digital media marketing” game-changer channels that fetch website traffic from social media platforms like Facebook, Twitter, LinkedIn and Google+ etc. A website needs to optimize properly on social media in order to get a hold of good traffic or attention on social media sites. It is one of the important and most demanding “online marketing” sources for increasing brand awareness for a product or service or event and business revenue and is basically a set of activities that helps in improving website traffic through social media sites like Facebook, Twitter, LinkedIn and Google+ which allows easy interaction with the people and helps to build social networks across the world.

Social Media Optimization is a hidden weapon as it covers entire world and every business need to leverage proper social media channels in order to increase brand awareness by finding the target audience, using visuals, creating conversations and building authority etc. Simply to say, Social Media Optimization is a practice that encourages and attracts more users to use and share links to the website across social media and social networking sites.

How can I optimize my website - Social Media Optimization:

Facebook - Facebook is one of the popular and most used “socialnetworking sites” which drive an increased number of users to the websites. Due to which, every business needs to consider facebook page as its second website and optimize it with a particular set of keywords.

Steps to optimize Facebook page:

1.    Create a custom URL for your facebook

2.      Add Facebook Like Plug in website

3.      Allow the user to add comments

4.      Attract users to increase clicks on Like button

5.      Post interactive and fun content including videos

6.      Conduct trivia questions and polls

7.      Optimize attractive pictures in content

8.      Optimize the keywords in Information Section

Twitter – Twitter which is considered to be another popular “social networking sites” keeps the full potential to become the next big search engine for the internet users because of its increased manifold in the recent past. It is one of the major sources through which one can get new followers for the website and retain existing followers for increasing ROI by providing a facility of interaction to the people.

Steps to optimize Twitter page:

1.      Add a custom background image or design

2.      Add description bio

3.      Upload a profile picture

4.      Choose relevant theme or background color

5.      Use hash tags with targeted keywords

6.      Keep unique and easy shareable content

LinkedIn – LinkedIn is an industry based social media site and is considered as one of the professional networking sites. It is a popular social media platform which allows the like minded people from the same industries to interact with each other. It is the right platform for the business owners who are looking for new connections in the industry.

Google+ - Google+ is a social media site that integrates all other Google’s product or services like YouTube, Gmail, Google news and Blogger etc. There are two types of pages that can be created in Google+ which are personal profiles and business profile pages. Business profile pages are the company brand or product based which can be created by joining to “Google My Business.”

Benefits of Social Media Optimization

1.      Increases brand loyalty

2.      Provides competitive edge

3.      Increases customer base

4.      Increased Publicity

5.      High amount of traffic to website

6.      Conversions

7.      Good ROI

8.      Inbound Link Generation

Why Social Media Optimization Succeeds?

1.      Drives targeted traffic to website

2.      Builds a social network as people engage more on social media

3.      Interact with people and customers across the world

4.      Get ideas about interests, preferences and expectations of customers through their tweets and status updates

5.      Allows immediate response to queries and problems of customers related to product or service

6.      Provide relevant information to customers

7.      Resolve problems right away to satisfy customers

Quick tips to boost Social Media Optimization tactics

Ø  Integrate social sharing tools in your site architecture

Ø  Include direct web links from your website to social media channels and vice-versa

Ø  Add social media sharing buttons to individual blog posts

Ø  Maintain 100% professionalism while filling out profile information and that should match with website info

Ø  Use keywords or phrases effectively in your profile and page name

Ø  Keep content relevant with target audiences

Ø  Make social sharing elements available to website visitors and participate in conversations

Ø  Convey brand messaging to customers through your cover image

Ø  Ensure that your cover image is professional, formatted and displayed correctly

Social Media Optimization Strategy – Does it really work?

A website needs to be optimized properly on social media sites in order to reach maximum potential customers for enhancing better ROI results. To optimize website on social media sites a well defined “social media optimizationstrategy” has to be developed. A well stated strategy takes an organization towards the goals and success whereas a bad strategy will sweep down entire brand image of an organization. This is the reason why many small and medium businesses go for paid “social media strategies” in order to avoid social media loss.

Steps considered by professionals to excel at Social Media Optimization

Consider the following steps before developing “social media optimization strategy” for better optimization of your website.

ü  Research the market trends

ü  Start with reasonable and set goals

ü  Know your customers

ü  Use most popular social platforms

ü  Keep content relevant to your business