The Untapped Gold Mine of SEO That Virtually No One Knows

Search Engine Optimization is a process of optimizing the website or a blog for the purpose of getting free traffic from search engines to get better rankings in search results. It includes number of policies and stages to increase the website quality by making them user- friendly, faster and easier to navigate. It is a set of guidelines that aims at driving unpaid traffic to a site that converts into sales.

"SearchEngine Optimization" includes the factors like implementation of search engine friendly website architecture, optimized internal navigation, link landscape and "content optimization" etc. organic traffic generated by SEO is highly reliable and with specific user intention. Natural traffic generated by SEO includes both ethical SEO and black hat SEO practices. Search engines like Google with the help of algorithms and other 200 plus ranking factors determines the relevancy of content with an entered search query to assign a position in search engine result page.

Main stages of the Search Engine Optimization process:

"SearchEngine Optimization" is a framework which includes 3 stages as a part of optimizing the website.

    On-Page SEO Optimization

    Off-Page SEO Optimization

    Technical SEO Optimization

On-Page SEO Optimization – On-Page SEO well known as on-site SEO is a process of applying SEO guidelines to your site to make it search engine friendly. It includes elements like Title Tags, Meta Descriptions, Body Content, Alt Attributes, URL Structure and many more so to drive search engine traffic to your website.

Off-Page SEO Optimization – Off-Page SEO or off-site SEO is a process of promoting your website so that it can rank better in search results.

Technical SEO Optimization – it is a process of fixing the technical issues that are associated with your website or blog which makes a healthy website in the eyes of the search engines & users. The issues that most websites face today are Page Speed, Mobile Friendliness, Header Response, Redirects, Duplicate Content, XML Sitemap, Robots.txt, Meta No Index and Meta No Follow.

Latest Search Engine Optimization Trends You Can't Afford To Miss

1.      Manipulative guest posting is to take a hit

2.      Voice search

3.      Featured snippets will grow hand-in-hand

4.      Artificial intelligence (AI) will power many more aspects of search

5.      ‘Linkless’ mentions will help in ranking –Bing

6.      Google will follow brand mentions and use them as a ranking signal

7.      Mobile-first indexing

8.      Semantic Search

9.      Knowledge Graph

1.     Content

Important Items in SEO That Actually Works

Ø  Keywords – Choosing the right keywords proves to be an effective medium for optimizing website. The only thing you need to do is come up with keywords that describe the content of your website. More often try to place your keywords in page title, first paragraphs, URL, image alt, Headings, anchor text, middle paragraphs and Meta description etc.

Ø  Backlinks – Backlinks are important in SEO because it is an indication of the popularity or importance of that website. Search engine checks the content of your site with the linking site, and higher the relevance of backlinks, the greater their quality.

Ø  Meta tags – In order to provide summarized information for search engine crawlers Meta tags are used and are not visible to humans who are visiting website. The popular Meta tags are Meta keywords and description tag.

Ø  Content – Good Content is considered as a king because it engages human readers, boosts search engine rankings and attracts plenty of links from other sites. It takes efforts to build new fresh content but results will be satisfying compared to the efforts.

Ø  Images – Good images with textual links are the most mandatory item for every site as a visual appearance can compromise both search engines as well as human visitors.

Ø  Static URLs – Static URL’s are always better compared to that of dynamic URL’s because they provides summary about webpage content.

Ø  Submitting to search engines – submitting your site Search Directories, forums and special sites is the other key determinant of SEO as it leads in higher rankings in search results pages and which in turn brings more traffic to your site.