SEO
is an abbreviation for search engine optimisation. It is a platform where you
construct web pages and introduce certain techniques which will help you to
rank as high as possible in SERP results page. If your pages are highly ranked
then the page will have a scope to attract more online traffic.
OFF
Page SEO refers to all those things which you can do directly to your website
which will help you to rank higher in Google SERP results. This OFF Page SEO
mainly focuses on social networking, article submission, forum and blog
marketing etc..
MOST EFFECTIVE WAYS OF OFF PAGE SEO:
Social net working sites:
Social
networking is popularly known as online reputation management which involves
social media sites as a basic necessary
step through which we can begin to advertise our website to build market and online reputation.
This
online reputation will be increased by signing up to popular social media sites
such as Google, Face book, Twitter, etc;. We can build our own profile which
allows us to extend our online network contacts with interaction we can promote
our blog which in turn help us to build our online reputation.
Blogging:
Blogging
is one of the most effective way to promote our website online. By posting an
article in our website we can attract
visitors to view our blog daily and we need to update our recent posts and the
posts should be unique and precise which in turn helps the search engine to crawl our site frequently and also helps
to rank high in Google SERP results.
Blog Marketing:
Blog
marketing is a process in which we can posts comments on other blogs within the
same line of niche where you can add a link in the comment section. When the
search engine crawls this links will also be crawled which in turn help in
crawling our blog or website. The blogs which have option to add links below
are popularly known as D0-Follow
blogs.
Forum Marketing:
Forum
is a C2C marketing channel where promotion of business is done through word of
mouth. we need to identify online forum of our niche and we need to maintain
relationship with that community. We need to take part in replying threads,
answer people questions, offer advice etc; all this help to build our online
reputation. Same like DO-FOLLOW blogs we need to use DO-FOLLOW Forums to add
link for crawling.
Search Engine Submission:
Search
engine will find our site online, but it will take a while to speed up the
process we need to submit our site to most popular search engines like Google,
Bing, Yahoo etc;
Directory submission:
Directory
submission is a traditional practice. Directory submission will increase the
likely hood of people visiting the website. It is purely an OFF Page process
which will explain how effectively we are selecting those directories and how
efficiently we are filtering the multiple categories for submission. We can
submit to general directories for promotion but for maximum effect we have to
submit in niche directories. Even though results are delayed it worth in doing
it.
Social book marking:
Social
book marking is most effective way of promoting our website. It is a process in
which we need to submit our latest blog posts and pages to the popular book
marking sites such as Reddit, delicious, Digg, stumble upon. This book marking
sites are search engine friendly as the content in this sites is most
frequently updated. We should be careful and need to handle the tags properly
as the news is broadcasted on a wide area network. Basis on the level of
efficiency website traffic will increase.
Link Baiting:
Link
baiting is another effective way of promoting the site. If the post is unique
the people will link to it. If the content is copied from another site we need
to give their URL address as reference. If the content posted is generic others
will do it for us. In this way we can increase our link popularity.
Photo sharing:
If
we used our own photos or images in our site, we can share them on many of
major photo sharing web sites like Flickr, photo bucket etc; if we share photos
and images other people will able to view them and post a comment on them, by
following the link.
Video Marketing:
It
is similar to photo sharing which you have used to your sites we can submit
them to sites such as YouTube, etc. Which is another effective of reaching the
content to the targeted clients.
Business
reviews:
Business review is a practice of writing the reviews
to other business sites and we in return can ask others (friends/clients) to
give their review on our business. We can write review in major review sites
such as Rateit All, shvoong, style feeder.
Local
listings:
Relying on our niche we can find the listing in local
directories which are useful. You have a website promoting local business
instead of promoting it in global and facing high competition among competitors
we can do it locally. Search engines easily view our website and easily crawl
our content which is better and help to reach the targeted audience.
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