Google
AdWords is a PPC [Pay Per Click] based Google advertising platform that allows
the advertisers or merchants or business owners to advertise their product or
service with few notable advantages such as immediate online branding, traffic
improvement, lead generation, sales conversion and revenue generation etc. Google
AdWords tool facilitates the Businesses to create their own ads and provides an
option to choose when the ad is to appear. It is one of the most popular
advertising platforms and highly scalable paid search marketing which motivates
the business spend millions of dollars a year on AdWords advertising with
increased leads and profits accordingly.
AdWords
concentrates on keywords that users are searching for which is one of the
easiest ways to drive some traffic to website. It enables the businesses to
create ads which will appear on relevant Google search results pages and
partner sites. It is the best place to start online advertising and is one of
the lowest hanging fruit in terms of finding new customers. It is a Google’s
paid tool that helps the businesses in making the people aware of their product
and services through searches.
Benefits of paid tool over SEO
Ø
Works
faster than SEO
Ø
Generate
more traffic and leads
Ø
Faster
and more effective
Ø
Increase
Brand Awareness
Ø
Boosts
traffic, clicks, and conversions
Ø
Reconnect
with visitors of your website
Ø
Outrank
your Competitor Ads
Ø
get
a high return on investment
Ø
Increase
ad visibility to the high-quality audience
Types of AdWords Advertising
AdWords
is a Google’s major source of revenue as 95% of Google’s huge revenue comes
from advertising. It is a highly preferable tool for many advertisers as it
allows the advertisers to closely monitor and adjust the budget that is to be
spent on advertising, directly target the specific demographic of people, make
use of a huge network of websites to get maximum visibility for their business.
AdWords is a great investment for any business where different types of
advertising are available that includes
1.
Search
Network
2.
Display
Network
3.
Video
Network
4.
Shopping
Network
5.
Mobile
App
Common Mistakes in AdWords
Practices
ü
Mixing
display and search network advertising in single campaign
ü
Usage
of Broad Match keywords
ü
Automatic
bidding for first few hours
ü
Not
setup conversion tracking code on Thank you page
Strange Facts about Google
AdWords
Google
is a flexible advertising platform as it gives complete control over the
advertisements and on how much you want to spend so that the advertiser can
make necessary adjustments and make changes from anywhere at anytime. It
contains reporting tools which helps the users to measure the achieved results
and majority of the important metrics are in the form of numerical data which
are easy to calculate, compare and measure the results. These extensive
reporting tools help the businesses in making smart decisions for their online
advertising strategies.
How Google Ads Works?
ü
User
types a query into Google
ü
Search
engine runs an algorithm called "Auction"
ü
It
determine which ads should display related to that particular query
Successful Tips to improve AdWords
Click Through Rate [CTR]
Create
specific ad for each keyword
Don’t
prefer Broad Match keywords always
Use
CTA term in Ad Headline
Use
A/B testing (Split testing)
Use
Ad extensions
Use
negative keywords
Improve
Ad Rank
Make
Ad copy more relevant to landing page and user search query
Raise
your bid
Use
device wise (desktop/mobile/tab etc)
Use
trendy or seasonal keywords
Ask
a question in the Ad copy or description or Headline
Use
title capitalization
Use
display URL wisely
Create
tightly themed Ad groups
Comments
Post a Comment